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Ambler, Tim
3
Carpenter, Gregory S.
1
Kumar, V.
1
Rust, Roland T.
1
Srivastava, Rajendra K.
1
Vakratsas, Demetrios
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Journal of marketing
International journal of advertising : the quarterly review of marketing communications
10
Business strategy review
7
Centre for Marketing working paper / Centre for Marketing, London Business School
6
Journal of marketing management : MM
6
MSI reports : working paper series
6
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
5
Marketing management : a quarterly business management publication of the American Marketing Association
4
International Journal of Business Performance Management
2
International journal of business performance management
2
International marketing review
2
Journal of advertising research
2
Report / Marketing Science Institute
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australian Journal of Management
1
Australian journal of management
1
Better regulation
1
Business performance measurement : theory and practice
1
Business performance measurement : unifying theories and integrating practice
1
Does marketing need reform? : fresh perspectives on the future
1
Environment and Planning C: Government and Policy
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Financial times handbook of management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Advertising Research
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Legends in marketing
1
Management decision : MD
1
Manchester Business School - Research - Working Papers
1
Marketing : monthly magazine of the Institute of Marketing
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing intelligence & planning
1
Marketing research : a magazine of management and applications
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Performance management : multidisciplinary perspectives
1
Psychology & marketing
1
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1
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar
Ambler, Tim
- In:
Journal of marketing
69
(
2005
)
4
,
pp. 153-154
Persistent link: https://www.econbiz.de/10005920858
Saved in:
2
Measuring Marketing Productivity: Current Knowledge and Future Directions
Rust, Roland T.
;
Ambler, Tim
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10005925204
Saved in:
3
How Advertising Works: What Do We Really Know
Vakratsas, Demetrios
;
Ambler, Tim
- In:
Journal of marketing
63
(
1999
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10005970712
Saved in:
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