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A Cinderella story : how past identity salience boosts demand for repurposed products
Kamleitner, Bernadette
;
Thürridl, Carina
;
Martin, Brett
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 76-92
Persistent link: https://www.econbiz.de/10012176277
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