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Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
2
Do nudges reduce disparities? : choice architecture compensates for low consumer knowledge
Mrkva, Kellen
;
Posner, Nathaniel A.
;
Reeck, Crystal
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012593251
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