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Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
Shocker, Allan D.
;
Bayus, Barry L.
;
Kim, Namwoon
- In:
Journal of marketing
68
(
2004
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10005929509
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