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Search: subject:"Social-Media"
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Social Web
63
Social web
63
Internet marketing
52
Online-Marketing
52
Consumer behaviour
43
Konsumentenverhalten
43
Viral marketing
25
Virales Marketing
25
social media
19
Brand management
16
Markenführung
16
Beziehungsmarketing
14
Relationship marketing
14
Online retailing
13
Online-Handel
13
Advertising
12
Werbung
12
Advertising effects
11
Werbewirkung
11
Brand image
8
E-commerce
8
Electronic Commerce
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Social network
7
Soziales Netzwerk
7
user-generated content
7
Brand
6
Markenartikel
6
influencer marketing
6
word of mouth
6
Customer integration
4
Data Mining
4
Data mining
4
Film industry
4
Filmwirtschaft
4
Kundenintegration
4
Mobile Marketing
4
Mobile marketing
4
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8
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Article
86
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85
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English
86
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All
Kannan, P. K.
7
Katona, Zsolt
4
Stephen, Andrew T.
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Janakiraman, Ramkumar
3
Jerath, Kinshuk
3
Narayanan, Sridhar
3
Palmatier, Robert W.
3
Reinartz, Werner J.
3
Shin, Jiwoong
3
Becker, Maren
2
Bleier, Alexander
2
Borah, Abhishek
2
Brooks, Gillian
2
Dahl, Darren W.
2
Fang, Eric
2
Goldenberg, Jacob
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Huang, Minxue
2
Lu, Shijie
2
Moe, Wendy W.
2
Nam, Hyoryung
2
Ordenes, Francisco Villarroel
2
Rishika, Rishika
2
Schweidel, David A.
2
Sridhar, Shrihari
2
Swaminathan, Vanitha
2
Trusov, Michael
2
Wang, Xin
2
Wiegand, Nico
2
Zhang, Jonathan Z.
2
Aaker, David A.
1
Adamopoulos, Panagiotis
1
Ahearne, Michael
1
Andrews, Michelle
1
Arnould, Eric J.
1
Ballings, Michel
1
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1
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Journal of marketing
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
267
SpringerLink / Bücher
260
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
246
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
150
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Springer eBook Collection
136
Psychology & marketing
129
International journal of hospitality management
124
Electronic commerce research
120
International journal of electronic marketing and retailing : IJEMR
120
Journal of internet commerce
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of business information systems : IJBIS
107
Business horizons
105
Journal of travel and tourism marketing
100
Journal of promotion management : innovations in planning and applied research
98
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of technology marketing : IJTMkt
89
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
88
International journal of advertising : the quarterly review of marketing communications
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
The journal of product & brand management
81
CESifo working papers
78
HMD : Praxis der Wirtschaftsinformatik
78
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ECONIS (ZBW)
86
Showing
1
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10
of
86
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date (oldest first)
1
A meta-analysis of the effects of brands' owned
social
media
on
social
media
engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
2
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
3
Complaint de-escalation strategies on
social
media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Finding goldilocks influencers : how follower count drives
social
media
engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
6
For shame! : socially unacceptable brand mentions on
social
media
motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
7
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
8
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
9
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
10
Social
media
, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
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