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An empirical test of warranty theories in the US computer server and automobile markets
Chu, Junhong
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10008935842
Saved in:
2
Contract specificity and its performance implications
Mooi, Erik A.
;
Ghosh, Mrinal K.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003995126
Saved in:
3
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.
;
Stremersch, Stefan
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
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