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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of marketing communications"
~subject:"Confidence"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Satisfaction"
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Confidence
Deutschland
Markenimage
Satisfaction
Brand loyalty
9
Brand management
9
Markenführung
9
Markentreue
9
Beziehungsmarketing
8
Consumer behaviour
8
Konsumentenverhalten
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8
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brand loyalty
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Brand concept similarity
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Brand engagement
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Brand extension
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COO effect
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Bayraktaroğlu, Gül
1
Block, Martin P.
1
Bozkurt, Siddik
1
Bıçakcıoğlu, Nilay
1
Coelho, Pedro Simões
1
Fu, Wei
1
Gligor, David
1
Liang, Beichen
1
Lim, Xin-Jean
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Ng, Siew Imm
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Rita, Paulo
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Santos, Zélia Raposo
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Schultz, Don E.
1
Seng, Kaixin
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Thanuja Rathakrishnan
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Welch, Emma
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Journal of marketing analytics : JMA
Journal of marketing communications
Journal of retailing and consumer services
20
The journal of product & brand management
20
The journal of brand management : an international journal
19
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
European journal of marketing : EJM
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Research
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing
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ECONIS (ZBW)
6
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1
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
3
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
4
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
Saved in:
5
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
6
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
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