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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of marketing communications"
~subject:"Internationales Marketing"
~subject:"Markentreue"
~subject:"Personality psychology"
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Internationales Marketing
Markentreue
Personality psychology
Brand loyalty
9
Brand management
9
Markenführung
9
Beziehungsmarketing
8
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
8
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Internet marketing
5
Online-Marketing
5
brand loyalty
5
Social Web
4
Social web
4
Brand love
2
Consumer engagement
2
Customer retention
2
Customer satisfaction
2
Emotion
2
Kundenbindung
2
Kundenzufriedenheit
2
Social media marketing
2
Viral marketing
2
Virales Marketing
2
Brand concept similarity
1
Brand consciousness
1
Brand engagement
1
Brand extension
1
Brand familiarity
1
Brand relationship quality
1
Brand satisfaction
1
COO effect
1
Cluster analysis
1
Clusteranalyse
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Customer brand engagement
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Aljarah, Ahmad
1
Bayraktaroğlu, Gül
1
Block, Martin P.
1
Bozkurt, Siddik
1
Bıçakcıoğlu, Nilay
1
Coelho, Pedro Simões
1
Fu, Wei
1
Gligor, David
1
Ibrahim, Blend
1
Liang, Beichen
1
Lim, Xin-Jean
1
Ng, Siew Imm
1
Palazzo, Maria
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Schultz, Don E.
1
Seng, Kaixin
1
Siano, Alfonso
1
Sohail, M. Sadiq
1
Thanuja Rathakrishnan
1
Vollero, Agostino
1
Welch, Emma
1
Yee, Wong Foong
1
İpek, İlayda
1
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Journal of marketing analytics : JMA
Journal of marketing communications
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
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1
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
2
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
3
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
4
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
5
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
6
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
Saved in:
7
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
8
Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria
;
Vollero, Agostino
;
Siano, Alfonso
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
Saved in:
9
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
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