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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Pakistan journal of commerce and social sciences"
~person:"Fu, Wei"
~person:"Siano, Alfonso"
~subject:"Internationales Marketing"
~subject:"Markentreue"
~subject:"Personality psychology"
~subject:"ethnocentrism"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing analytics : JMA
Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
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The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
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Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria
;
Vollero, Agostino
;
Siano, Alfonso
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
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