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~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Pakistan journal of commerce and social sciences"
~subject:"Internationales Marketing"
~subject:"Personality psychology"
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Internationales Marketing
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Journal of marketing analytics : JMA
Pakistan journal of commerce and social sciences
The journal of product & brand management
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Brands and brand management : contemporary research perspectives
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Exploring the rise of fandom in contemporary consumer culture
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Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria
;
Vollero, Agostino
;
Siano, Alfonso
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
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