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~isPartOf:"Journal of marketing analytics : JMA"
~person:"Haverila, Kai"
~subject:"Partial least squares"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Partial least squares
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Haverila, Kai
Arora, Mehak
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Journal of marketing analytics : JMA
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
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Journal of internet commerce
1
The journal of brand management : an international journal
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The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
2
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
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