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~isPartOf:"Journal of marketing analytics : JMA"
~person:"Liang, Beichen"
~person:"Welch, Emma"
~subject:"Internationales Marketing"
~subject:"Internet marketing"
~subject:"Markentreue"
~subject:"Personality psychology"
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Journal of marketing analytics : JMA
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Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
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