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~isPartOf:"Journal of marketing analytics : JMA"
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Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
5
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Customer retention
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Customer satisfaction
4
Kundenbindung
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Kundenzufriedenheit
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Brand community membership
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Haverila, Matti J.
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Ito, Rie
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Kato, Takumi
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McLaughlin, Caitlin
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Scardicchio, Lorenzo
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Shaheen Mansori
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Journal of marketing analytics : JMA
Journal of retailing and consumer services
51
Journal of business research : JBR
29
SpringerLink / Bücher
20
The service industries journal
18
Cogent business & management
16
Journal of hospitality marketing & management
16
Springer eBook Collection
14
Cogent Business & Management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Psychology & marketing
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Research
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The international journal of bank marketing : IJBM
12
Journal of the Academy of Marketing Science
11
The TQM journal : the international review of organizational improvement
11
Asia Pacific journal of marketing and logistics
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
Munich Business School Working Paper
9
The journal of services marketing
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Australasian marketing journal
7
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
6
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ECONIS (ZBW)
6
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1
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
2
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
3
Selection versus scale : loyalty indices for brand management
Kato, Takumi
;
Takenaka, Nobu
;
Ito, Rie
;
Nishiguchi, Kazuki
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 836-853
Persistent link: https://www.econbiz.de/10014537406
Saved in:
4
Reshaping the bank experience for GEN Z in France
Kaabachi, Souheila
;
Ben Mrad, Selima
;
Barreto, Tais
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10013390743
Saved in:
5
The digital self and
customer
loyalty
: from theory to virtual reality
Bischoff, Jared
;
Berezan, Orie
;
Scardicchio, Lorenzo
- In:
Journal of marketing analytics : JMA
7
(
2019
)
4
,
pp. 220-233
Persistent link: https://www.econbiz.de/10012129491
Saved in:
6
Standardization, customization, and
customer
loyalty
in service industry
Kasiri, Leila Agha
;
Shaheen Mansori
- In:
Journal of marketing analytics : JMA
4
(
2016
)
2/3
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011662824
Saved in:
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