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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~subject:"brand attitude"
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brand attitude
Brand management
247
Markenführung
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Consumer behaviour
153
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153
Brand image
136
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136
Brand
84
Markenartikel
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social media
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Ahn, Sun Joo
1
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1
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1
Das, Enny
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1
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Duraipandian, Israel
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Sar, Sela
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Journal of marketing communications
Journal of marketing
Qualitative market research : an international journal
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
International journal of internet marketing and advertising : IJIMA
3
Journal of Asia Pacific business
3
Journal of global marketing
3
Journal of travel and tourism marketing
3
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Pakistan journal of commerce and social sciences
2
Psychology & marketing
2
The Cornell hospitality quarterly
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
Advances in management & applied economics
1
Business strategy and the environment
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Cogent economics & finance
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DLSU business & economics review
1
European journal of international management : EJIM
1
Global business review
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International journal of business excellence : IJBEX
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International journal of business performance and supply chain modelling
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International journal of economics and business research : IJEBR
1
International journal of electronic business
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International journal of intelligent enterprise
1
International journal of market research
1
International journal of nonprofit & voluntary sector marketing
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
Journal of euromarketing
1
Journal of food products marketing
1
Journal of international consumer marketing
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Journal of internet commerce
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing management : MM
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ECONIS (ZBW)
11
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1
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
2
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
3
Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
Saved in:
4
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
5
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
6
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
7
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
8
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
9
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
10
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
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