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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Bagozzi, Richard P."
~subject:"Consumer behaviour"
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Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
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