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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~language:"eng"
~person:"Basuroy, Suman"
~subject:"Consumer behaviour"
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Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
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