//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Radio commercial"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Hörfunkwerbung
8
Radio advertising
8
Psychology of advertising
4
Werbepsychologie
4
Advertising effects
2
Fernsehen
2
Fernsehwerbung
2
Television
2
Television advertising
2
USA
2
United States
2
Werbewirkung
2
1987
1
Advertising effectiveness
1
Advertising scheduling
1
Age group
1
Altersgruppe
1
Brand management
1
Competition
1
Competitive advertising
1
Consumer behaviour
1
Fernsehprogramm
1
Generationengerechtigkeit
1
Intergenerational equity
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Online-Marketing
1
Programmatic television
1
Real-time competitor tracking
1
Television commercials
1
Television programme
1
Theorie
1
Theory
1
Werbung
1
Wettbewerb
1
ad ratings
1
double spotting
1
lead-in effects
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gelper, Sarah
1
Guitart, Ivan A.
1
Hervet, Guillaume
1
Published in...
All
Journal of marketing communications
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Interfaces : the INFORMS journal on the practice of operations research
2
Business history review
1
Business research quarterly : BRQ
1
CESifo working papers
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
ECONtribute discussion paper
1
Handbook of media economics ; volume 1
1
Handbook on the economics of the media
1
Information economics and policy : IEP
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of production research
1
International journal of revenue management : IJRM
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of business case studies
1
Journal of communication management
1
Journal of global marketing
1
Journal of marketing research
1
Journal of nonprofit & public sector marketing
1
Journal of public economics
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Mass media files
1
Media-Perspektiven
1
Modern economy
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
NORD
1
Nord
1
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Southern economic journal
1
The journal of media economics
1
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
1
Working paper / National Bureau of Economic Research, Inc.
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->