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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of media business studies"
~subject:"Ball game"
~subject:"Television"
~subject:"television"
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Ball game
Television
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Fernsehwerbung
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Television advertising
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Kent, Robert J.
2
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Journal of marketing communications
Journal of media business studies
European journal of marketing : EJM
3
Journal of advertising research
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
CESifo working papers
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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JMM : the international journal on media management
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Journal of the Academy of Marketing Science
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Economia e politica industriale
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Economic development : journal of the Institute of Economics, Skopje
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International journal of Indian culture and business management : IJICBM
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International journal of business and globalisation : IJBG
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International journal of consumer studies
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International journal of sport finance
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Journal of African business
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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1
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
2
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
3
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
4
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
5
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
6
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
7
Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
Saved in:
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