//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Rojas-Lamorena, Álvaro J."
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Gender
1
Geschlecht
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Omni-channel
1
TV series
1
Viral marketing
1
Virales Marketing
1
brand experience
1
gender
1
individualism/collectivism
1
word-of-mouth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Rojas-Lamorena, Álvaro J.
Alcántara-Pilar, Juan Miguel
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Beneke, Justin
1
Biswal, Santosh Kumar
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Bıçakcıoğlu, Nilay
1
Caryn Kar Yan Ng
1
Chakraborty, Uttam
1
Cham Tat Huei
1
Coelho, Pedro Simões
1
Eberle, Luciene
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gistri, Giacomo
1
Lim, Yet-mee
1
Lima, Vinicius Zanchet de
1
Mathur, Smriti
1
Mbuyu, Marcelle
1
Milan, Gabriel Sperandio
1
Munawaroh
1
Pace, Stefano
1
Pacheco, Barney G.
1
Permell, Solange Renée
1
Rita, Paulo
1
Rodrigues, Clarinda
1
Rodríguez-López, María Eugenia
1
Rudiyanto
1
Santos, Zélia Raposo
1
Singh, Akanchha
1
Siwi, Inggit Sekar Madu
1
Sousa, Simona de
1
Tewari, Alok
1
Toni, Deonir de
1
Wickham, Bradkey
1
İpek, İlayda
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->