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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Gabrielli, Veronica"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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