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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Search: subject_exact:"Online community"
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Subject
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Digitale Plattform
Konsumentenverhalten
Social Web
Social web
179
Internet marketing
120
Online-Marketing
120
Consumer behaviour
108
Viral marketing
55
Virales Marketing
55
Brand management
51
Markenführung
51
Beziehungsmarketing
41
Relationship marketing
41
Advertising effects
33
Werbewirkung
33
social media
33
Social media marketing
31
Brand image
28
Markenimage
28
Marketing management
21
Marketingmanagement
21
Facebook
20
Advertising
19
Online retailing
18
Online-Handel
18
Social network
18
Soziales Netzwerk
18
Werbung
16
E-commerce
15
Electronic Commerce
15
Social networking sites
13
Brand
12
Confidence
12
Internet
12
Social media
12
Vertrauen
12
Social relations
11
Soziale Beziehungen
11
Markenartikel
10
Public relations
10
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10
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179
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179
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2
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2
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1
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English
179
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Peltier, James
5
Antheunis, Marjolijn L.
3
Bright, Laura F.
3
Schibrowsky, John A.
3
Schivinski, Bruno
3
Altobello, Suzanne A.
2
Belanche, Daniel
2
Bhattarai, Ashok
2
Casaló, Luis V.
2
Coker, Kesha K.
2
Daugherty, Terry
2
Dix, Steve
2
Drennan, Judy
2
Dąbrowski, Dariusz
2
Farhang, Maryam
2
Flavián Blanco, Carlos
2
Goldsmith, Ronald E.
2
Hofacker, Charles F.
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Do Yuon
2
Kim, Seeun
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Loureiro, Sandra Maria Correia
2
Ma, Zecong
2
Men, Linjuan Rita
2
Milne, George R.
2
Nill, Alexander F.
2
Noort, Guda van
2
Phua, Joe
2
Rita, Paulo
2
Rowley, Jennifer
2
Schultz, Don E.
2
Soares, Ana Maria
2
Yoon, Hye Jin
2
Abendroth, Lisa J.
1
Adjei, Mavis T.
1
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Published in...
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Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
179
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1
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179
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
6
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
9
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
10
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
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