//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of strategic marketing"
~person:"Ahmad, Bilal"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Markenimage
Marketingmanagement
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Customer retention
1
Customer satisfaction
1
Hotel industry
1
Hotellerie
1
Konsumentenverhalten
1
Kundenbindung
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Relationship marketing
1
Structural equation model
1
Strukturgleichungsmodell
1
Supplier relationship management
1
attitudinal loyalty
1
behavioral loyalty
1
brand attachment
1
hotel industry
1
purchase intention
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ahmad, Bilal
Japutra, Arnold
3
Martin, Brett
3
Rahman, Kaleel
3
Srivastava, R. K.
3
Anabila, Peter
2
Areni, Charles Scott
2
Bang, Nguyen
2
Biraghi, Silvia
2
Casidy, Riza
2
Christodoulides, George
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Laforet, Sylvie
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Merrilees, Bill
2
Michaelidou, Nina
2
Mills, Adam J.
2
Nagar, Komal
2
Pich, Christopher
2
Rita, Paulo
2
Roy, Sanjit
2
Simkin, Lyndon
2
Stocchi, Lara
2
Tran, Trang
2
Abratt, Russell
1
Afshardoost, Mona
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmed, Pervaiz K.
1
Ahn, Hongmin
1
Ahn, Jiseon
1
Ahn, Sun Joo
1
Akbar, Muhammad Imad Ud Din
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of strategic marketing
Journal of Asian finance, economics and business : JAFEB
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->