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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of strategic marketing"
~person:"Biraghi, Silvia"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Journal of marketing communications
Journal of strategic marketing
International journal of market research : JMRS ; the journal of the Market Research Society
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Brand wars : consumer-brand engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
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