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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of strategic marketing"
~person:"Biraghi, Silvia"
~subject:"street marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia
;
Gambetti, Rosella C.
;
Graffigna, Guendalina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
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