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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of strategic marketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Luxury goods
Markenimage
Marketingmanagement
Brand management
191
Markenführung
191
Consumer behaviour
120
Konsumentenverhalten
120
Brand image
111
Brand
60
Markenartikel
60
Advertising effects
44
Werbewirkung
44
Marketing management
36
Beziehungsmarketing
34
Relationship marketing
34
Internet marketing
33
Online-Marketing
33
Social Web
29
Social web
29
Advertising
27
Werbung
26
social media
12
brand attitude
10
Corporate Social Responsibility
9
Corporate reputation
9
Corporate social responsibility
9
Emotion
9
Firmenimage
9
brand equity
9
Emerging economies
8
Firm performance
8
Personality psychology
8
Persönlichkeitspsychologie
8
Schwellenländer
8
Unternehmenserfolg
8
advertising
8
purchase intention
8
Brand architecture
7
Brand loyalty
7
Customer satisfaction
7
Kundenzufriedenheit
7
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Undetermined
106
Free
2
Type of publication
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Article
135
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Article in journal
135
Aufsatz in Zeitschrift
135
Case study
1
Fallstudie
1
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English
135
Author
All
Japutra, Arnold
3
Martin, Brett
3
Rahman, Kaleel
3
Srivastava, R. K.
3
Anabila, Peter
2
Areni, Charles Scott
2
Bang, Nguyen
2
Biraghi, Silvia
2
Casidy, Riza
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Laforet, Sylvie
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Melewar, T. C.
2
Merrilees, Bill
2
Nagar, Komal
2
Pich, Christopher
2
Rita, Paulo
2
Roy, Sanjit
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Akbar, Muhammad Imad Ud Din
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Almubarak, Alanoud F.
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anees-ur-Rehman, Muhammad
1
Anh Hoang Minh Nguyen
1
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Published in...
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Journal of marketing communications
Journal of strategic marketing
Journal of business research : JBR
399
The journal of brand management : an international journal
324
The journal of product & brand management
306
Journal of retailing and consumer services
196
European journal of marketing : EJM
88
SpringerLink / Bücher
87
Asia Pacific journal of marketing and logistics
82
Psychology & marketing
77
Marketing intelligence & planning
71
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of international consumer marketing
53
International marketing review
51
Marketing letters : a journal of research in marketing
50
The IUP journal of brand management : IJBRM
50
Journal of marketing management : MM
48
Journal of promotion management : innovations in planning and applied research
47
Cogent business & management
46
Journal of global marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of consumer studies
44
Journal of fashion marketing and management
44
Journal of marketing
44
Journal of the Academy of Marketing Science
44
International journal of internet marketing and advertising : IJIMA
43
Journal of promotion management : JPM
43
The journal of consumer marketing
43
Tourism management : research, policies, practice
43
International journal of advertising : the review of marketing communications
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
International journal of retail & distribution management
38
Journal of travel and tourism marketing
37
European journal of marketing
36
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
Springer eBook Collection
32
Innovatives Markenmanagement
30
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ECONIS (ZBW)
135
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135
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date (oldest first)
1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
Internal
brand
management
, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
4
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
5
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
6
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
7
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
8
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
9
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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