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~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~person:"Ahn, Sun Joo"
~subject:"Brand image"
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Ahn, Sun Joo
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Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
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