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~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~person:"Maleki, Shekoofeh"
~subject:"Australien"
~subject:"Brand image"
~subject:"Food consumption"
~subject:"Produktgestaltung"
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Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
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