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~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Food consumption"
~subject:"Marketingmanagement"
~subject:"Produktgestaltung"
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Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
7
Multisensory packaging : designing new product experiences
6
Marketing letters : a journal of research in marketing
5
Journal of international consumer marketing
4
Journal of marketing
4
Journal of retailing
4
Journal of retailing and consumer services
4
International journal of retail & distribution management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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International journal of wine business research : IJWBR
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Jahrbuch Seniorenmarketing
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Journal of food products marketing
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Nepalese journal of finance : a publication of Uniglobe College
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Qualitative market research : an international journal
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agrarökonomische Diskussionsbeiträge
1
Agribusiness : an internat. journal
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Amfiteatru economic : an economic and business research periodical
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Athens journal of business & economics : AJBE
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Beiträge zum Produkt-Marketing
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Brands : interdisciplinary perspectives
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Building organizational resilience with neuroleadership
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Business and Economic Research : BER
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CHE research paper
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Cases on branding strategies and product development : successes and pitfalls
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Contemporary trends in innovative marketing strategies
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DUV : Wirtschaftswissenschaft
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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ECONIS (ZBW)
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1
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
2
Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya
;
Wang, Liangyan
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
Saved in:
3
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
4
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
5
In the eye of the beholder : communicating CSR through color in packaging design
Barchiesi, Maria Assunta
;
Castellan, Silvia
;
Costa, Roberta
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 720-733
Persistent link: https://www.econbiz.de/10011927588
Saved in:
6
Sponsorship leveraged packaging : an exploratory study in FMCG
Woodside, Frances
;
Summers, Jane
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 87-105
Persistent link: https://www.econbiz.de/10009008492
Saved in:
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