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~isPartOf:"Journal of marketing communications"
~isPartOf:"Research"
~subject:"Brand management"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Soziales Netzwerk"
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Brand management
Communication
Customer integration
Soziales Netzwerk
Social Web
117
Social web
117
Online-Marketing
66
Internet marketing
63
Consumer behaviour
54
Konsumentenverhalten
54
Viral marketing
36
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36
social media
33
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27
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Burmann, Christoph
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Buchanan-Oliver, Margo
1
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1
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1
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1
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1
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1
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Germelmann, Class Christian
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1
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1
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Springer Fachmedien Wiesbaden
11
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Published in...
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Journal of marketing communications
Research
Journal of business research : JBR
185
Journal of retailing and consumer services
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Technological forecasting & social change : an international journal
68
International journal of internet marketing and advertising : IJIMA
64
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
SpringerLink / Bücher
41
Journal of management information systems : JMIS
33
Business horizons
32
Journal of promotion management : innovations in planning and applied research
31
Tourism management : research, policies, practice
30
Information systems research : ISR
29
Journal of marketing management : MM
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of internet commerce
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of advertising : the review of marketing communications
25
Psychology & marketing
25
Electronic commerce research
24
International journal of business information systems : IJBIS
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Cogent business & management
23
Corporate communications : an international journal
23
Journal of marketing
23
International journal of hospitality management
22
Journal of strategic marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Management information systems : mis quarterly
20
International journal of networking and virtual organisations : IJNVO
19
Journal of electronic commerce research : JECR
19
Marketing intelligence & planning
19
Asia Pacific journal of marketing and logistics
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of communication management : an international journal
18
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ECONIS (ZBW)
51
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
4
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
5
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
6
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
7
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
8
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
9
Drivers of user engagement in influencer branding : an empirical analysis of brand related user-generated content on Instagram
Fink, Tanja
-
2021
Persistent link: https://www.econbiz.de/10012523493
Saved in:
10
Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
Hiddessen, Jana
-
2021
Persistent link: https://www.econbiz.de/10012513349
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