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~isPartOf:"Journal of marketing communications"
~isPartOf:"SpringerLink / Bücher"
~person:"Terlutter, Ralf"
~subject:"Augmented reality game"
~subject:"Brand management"
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Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
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