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~isPartOf:"Journal of marketing communications"
~isPartOf:"SpringerLink / Bücher"
~subject:"Augmented reality game"
~subject:"Brand management"
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Journal of marketing communications
SpringerLink / Bücher
The journal of product & brand management
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International journal of advertising : the quarterly review of marketing communications
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Journal of sport management : the official journal of the North American Society of Sport Management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Australasian marketing journal
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ECONIS (ZBW)
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1
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
2
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
3
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
4
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
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