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~isPartOf:"Journal of marketing communications"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Search: subject_exact:"Online community"
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Subject
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Digitale Plattform
Konsumentenverhalten
Social Web
Social web
324
Internet marketing
113
Online-Marketing
113
Consumer behaviour
108
Social media
74
Social network
55
Soziales Netzwerk
54
Viral marketing
48
Virales Marketing
48
Beziehungsmarketing
33
Brand management
33
Markenführung
33
Relationship marketing
33
social media
33
Digitalisierung
31
Digitization
31
Online retailing
28
Online-Handel
28
E-commerce
23
Electronic Commerce
23
Advertising effects
22
Innovation
22
Innovation management
22
Innovationsmanagement
22
Werbewirkung
22
Brand image
21
Markenimage
21
Social relations
19
Soziale Beziehungen
19
Confidence
18
Coronavirus
18
Vertrauen
18
Digital platform
17
Customer integration
16
Kundenintegration
16
Data protection
15
Datenschutz
15
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Undetermined
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6
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Article
324
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Article in journal
324
Aufsatz in Zeitschrift
324
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English
324
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Akram, Muhammad Shakaib
4
Barnes, Stuart J.
4
Hajli, Nick
4
Laurell, Christofer
4
Sandström, Christian
4
Antheunis, Marjolijn L.
3
Bhatti, Zeeshan Ahmed
3
Dhir, Amandeep
3
Divakaran, Pradeep Kumar Ponnamma
3
Dwivedi, Yogesh Kumar
3
Islam, Nazrul
3
Kaur, Puneet
3
Lin, Chieh-Peng
3
Osei-Frimpong, Kofi
3
Shareef, Mahmud Akhter
3
Toral, S. L.
3
Ali, Maged
2
Azab, Nahed
2
Barlatier, Pierre-Jean
2
Belanche, Daniel
2
Benyoucef, Morad
2
Bourlakis, Michael
2
Caputa, Wiesława
2
Casaló, Luis V.
2
Chen, Shih-Chih
2
Daugherty, Terry
2
Dora, Manoj
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Foroudi, Pantea
2
Gupta, Suraksha
2
Huh, Jisu
2
Kachour, Maher
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Landoli, Luca
2
Langaro, Daniela
2
Lee, Joonghwa
2
Lichy, Jessica
2
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Published in...
All
Journal of marketing communications
Technological forecasting & social change : an international journal
Journal of business research : JBR
452
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
70
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
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Source
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ECONIS (ZBW)
324
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1
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10
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324
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
6
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
7
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
8
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
9
Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
10
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
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