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~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of product & brand management"
~person:"Liao, Junyun"
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Beziehungsmarketing
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Brand
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Brand avoidance
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Brand disidentification
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Liao, Junyun
Guzman, Francisco
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Muehling, Darrel D.
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Schultz, Don E.
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Um, Nam-Hyun
5
Dodoo, Naa Amponsah
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Fetscherin, Marc
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Kim, Soojung
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Veloutsou, Cleopatra
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Chan, Fong Yee
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Jain, Varsha
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Kang, Jiyun
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Rindell, Anne
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Journal of marketing communications
The journal of product & brand management
Asia Pacific journal of marketing and logistics
3
Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
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