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~isPartOf:"Journal of marketing communications"
~isPartOf:"Transferorientierte betriebswirtschaftliche Forschung"
~subject:"Media mix"
~type_genre:"Hochschulschrift"
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Cross Media Publishing
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Müller, Andrea
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Müller, Andrea Christa
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Journal of marketing communications
Transferorientierte betriebswirtschaftliche Forschung
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Schriftenreihe der HHL Leipzig Graduate School of Management
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E-Business
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Erfolgsfaktoren für Crossmedia-Publishing-Anbieter
Müller, Andrea Christa
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Müller, Andrea
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2009
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