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~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Bailey, Ainsworth Anthony"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Psychology of advertising"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
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