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~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Gewerblicher Rechtsschutz"
~subject:"IT-Recht"
~subject:"Konsumentenverhalten"
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Gewerblicher Rechtsschutz
IT-Recht
Konsumentenverhalten
Consumer behaviour
2
Product counterfeiting
2
Produktpiraterie
2
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Cognition
1
Emotion
1
Erwartungsbildung
1
Expectation formation
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Incomplete information
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Kognition
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Markenartikel
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Markenführung
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Markenimage
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Underdog
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Unvollkommene Information
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Werbewirkung
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brand Biography
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consumption Decision
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counterfeiting
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experiments
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top dog
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Blanchette, Isabelle
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El-Deredy, Wael
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Kuenzel, Johanna
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Nagar, Komal
1
Thomas, A.
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Zandstra, Elizabeth H.
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Journal of marketing communications
Journal of business research : JBR
19
Journal of business ethics : JOBE
14
The journal of brand management : an international journal
12
AGDI working paper
11
Information economics and policy : IEP
8
Journal of consumer behaviour : an international research review
8
Journal of retailing and consumer services
8
The journal of product & brand management
7
Asia Pacific journal of marketing and logistics
6
Psychology & marketing
6
Business horizons
5
International journal of consumer studies
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of consumer marketing
5
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Luxury marketing : a challenge for theory and practice
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Management information systems : mis quarterly
3
The Oxford handbook of luxury business
3
European journal of law and economics
2
European journal of marketing
2
European journal of marketing : EJM
2
European retail research
2
International journal of business and emerging markets : IJBEM
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
International marketing review
2
Journal of Islamic marketing
2
Journal of business economics and management
2
Journal of business strategy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of euromarketing
2
Journal of global fashion marketing : JGfM
2
Journal of global marketing
2
Journal of international trade & commerce
2
Journal of marketing management : MM
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
2
Awareness changes placebo effects for feeling relaxed, but not for liking
Kuenzel, Johanna
;
Blanchette, Isabelle
;
Zandstra, …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 379-396
Persistent link: https://www.econbiz.de/10009673783
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