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~isPartOf:"Journal of marketing communications"
~person:"Al Shurideh, Muhammad"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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