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~isPartOf:"Journal of marketing communications"
~person:"Anh Hoang Minh Nguyen"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
~type:"article"
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Anh Hoang Minh Nguyen
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The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
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