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~isPartOf:"Journal of marketing communications"
~person:"Anselmsson, Johan"
~person:"Baghi, Ilaria"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
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Consumer behaviour
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Anselmsson, Johan
Baghi, Ilaria
Antheunis, Marjolijn L.
2
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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2
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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