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~isPartOf:"Journal of marketing communications"
~person:"Anselmsson, Johan"
~person:"Basile, Kelly"
~subject:"Brand image"
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Anselmsson, Johan
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The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing
;
Basile, Kelly
;
Letourneau, Olivia
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
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2
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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