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~isPartOf:"Journal of marketing communications"
~person:"Anselmsson, Johan"
~person:"Casaló, Luis V."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
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Markenführung
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Social Web
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Social web
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Brand image
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Consumer behaviour
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Internet marketing
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Online-Marketing
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Advertising effects
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Fashion
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Anselmsson, Johan
Casaló, Luis V.
Antheunis, Marjolijn L.
2
Flavián Blanco, Carlos
2
Kim, Soojung
2
Lee, Joonghwa
2
Phua, Joe
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Rita, Paulo
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Balamoorthy S
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Journal of marketing communications
Journal of business research : JBR
3
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Psychology & marketing
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ECONIS (ZBW)
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
2
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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