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~isPartOf:"Journal of marketing communications"
~person:"Anselmsson, Johan"
~person:"Ridwan Adetunji Raji"
~subject:"Brand image"
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Anselmsson, Johan
Ridwan Adetunji Raji
Rita, Paulo
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Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
2
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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