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~isPartOf:"Journal of marketing communications"
~person:"Anselmsson, Johan"
~person:"Schivinski, Bruno"
~subject:"Facebook"
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Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
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