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~isPartOf:"Journal of marketing communications"
~person:"Anselmsson, Johan"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Internet marketing
Konsumentenverhalten
Advertising
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Advertising effects
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Brand image
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Brand management
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Consumer behaviour
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Fashion
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Anselmsson, Johan
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Journal of marketing communications
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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