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~isPartOf:"Journal of marketing communications"
~person:"Bochenek-Roik, Sylwia"
~person:"Brett, Jeanne M."
~person:"Buckley, Peter J."
~person:"Emontspool, Julie"
~person:"Fazli-Salehi, Reza"
~person:"Gomez-Herrera, Estrella"
~person:"Mayer, Thierry"
~person:"Nijkamp, Peter"
~person:"Yamin, Mo"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Advertising
1
Advertising effects
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Brand management
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Consumer behaviour
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Cross-cultural relations
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Interkulturelle Beziehungen
1
Konsumentenverhalten
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Markenführung
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Need to belong
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Target group
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Werbewirkung
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multicultural advertising
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Bochenek-Roik, Sylwia
Brett, Jeanne M.
Buckley, Peter J.
Emontspool, Julie
Fazli-Salehi, Reza
Gomez-Herrera, Estrella
Mayer, Thierry
Nijkamp, Peter
Yamin, Mo
Grierson, Samantha
1
Madadi, Rozbeh
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Mortimer, Kathleen
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Torres, Ivonne M.
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Zúñiga, Miguel Ángel
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Journal of marketing communications
Academy of Management perspectives : AMP
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Dissertationen des Instituts für Germanistik der Universität Warschau
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European journal of international management : EJIM
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International business review : the official journal of the European International Business Academy
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International journal of manpower
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Journal of business research : JBR
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Journal of cultural economics
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Journal of international consumer marketing
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Journal of marketing management : MM
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Journal of world business : JWB
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Research in consumer behavior
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Spatial economic analysis : the journal of the Regional Studies Association
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The economic journal : the journal of the Royal Economic Society
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The journal of services marketing
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Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
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