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~isPartOf:"Journal of marketing communications"
~person:"Bright, Laura F."
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Bright, Laura F.
Antheunis, Marjolijn L.
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Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of advertising : the review of marketing communications
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Journal of marketing theory and practice
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ECONIS (ZBW)
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Does customization impact advertising effectiveness? : an exploratory study of consumer perceptions of advertising in customized online environments
Bright, Laura F.
;
Daugherty, Terry
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10009508030
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