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~isPartOf:"Journal of marketing communications"
~person:"Flavián Blanco, Carlos"
~person:"Wang, Qi"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
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Social web
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Advertising
1
Advertising effects
1
Brand management
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Confidence
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Consumer empowerment
1
Internet marketing
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Online-Marketing
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Spain
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Flavián Blanco, Carlos
Wang, Qi
Huh, Jisu
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Aljukhadar, Muhammad
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Antheunis, Marjolijn L.
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Balamoorthy S
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Belanche, Daniel
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Kareklas, Ioannis
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Khan, Euna Mehnaz
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Kim, Eunah
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Kim, Hyejin
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Journal of marketing communications
Psychology & marketing
2
Asia-Pacific journal of financial studies
1
Electronic commerce research
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
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