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~isPartOf:"Journal of marketing communications"
~person:"Foroudi, Pantea"
~source:"econis"
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Corporate culture
1
Corporate identity management
1
Corporate reputation
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Firmenimage
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Higher education institution
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Hochschule
1
Public relations
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Unternehmenskultur
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corporate communication
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higher education sector
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Foroudi, Pantea
Melewar, T. C.
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Bang, Nguyen
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Journal of marketing communications
Journal of business research : JBR
6
Building corporate identity, image and reputation in the digital era
2
Corporate reputation review : an international journal
2
International studies of management and organization
2
Qualitative market research : an international journal
2
Corporate reputation review
1
European business review
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Routledge studies in marketing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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