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~isPartOf:"Journal of marketing communications"
~person:"Grohmann, Bianca"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
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Consumer behaviour
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Brand management
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brand commitment
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brand communications
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Grohmann, Bianca
Anabila, Peter
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Biraghi, Silvia
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Casaló, Luis V.
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Journal of marketing communications
European journal of marketing : EJM
3
The journal of brand management : an international journal
3
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Communicating brand gender through type fonts
Grohmann, Bianca
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011612604
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2
Can good news be bad? : the role of brand communication strategy and brand commitment in the announcement of product improvements
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 352-365
Persistent link: https://www.econbiz.de/10010423016
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