//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~person:"Kareklas, Ioannis"
~subject:"Advertising effects"
~subject:"Social Marketing"
~subject:"persuasion knowledge"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Social Marketing
persuasion knowledge
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Viral marketing
2
Virales Marketing
2
electronic word-of-mouth (eWOM)
2
Gesundheitsvorsorge
1
Manipulative intent
1
Online retailing
1
Online-Handel
1
Preventive care
1
Social Web
1
Social web
1
Werbewirkung
1
deceptive online product ratings
1
health behavior
1
manipulative intent
1
memes
1
online comments
1
review valence
1
user-generated content (UGC)
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kareklas, Ioannis
Anghelcev, George
1
Bailey, Ainsworth Anthony
1
Balboni, Bernardo
1
Belanche, Daniel
1
Chen, Chiao-Chieh
1
Chiu, Yu-Ping
1
Dalakas, Vassilis
1
Eells, Danielle
1
Flavián Blanco, Carlos
1
Gistri, Giacomo
1
Karabas, Ismail
1
Knoll, Johannes
1
Lim, Dong Jae
1
Muehling, Darrel D.
1
Pace, Stefano
1
Pentina, Iryna
1
Phua, Joe
1
Proksch, Ramona
1
Pérez-Rueda, Alfredo
1
Stewart, Kristin
1
Weber, T. J.
1
Zhang, Lixuan
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->